Within the framework of the TVET Programme, jointly organised between GIZ and DVET, communication is an important component to change the image of vocational education and training in Vietnam today. Recognising that the competence of the communication team is an important factor in improving the quality of communication activities in general and enrollment, GIZ organised a workshop to develop communication and inclusion strategies for partner TVET institutes. The objectives are:
• Develop communication strategies to apply to enrollment at VET institutions in the system.
• Promote the image and brand of the school, take advantage of effective communication tools, and keep up with 4.0 communication trends.
• Equip knowledge and skills for units to ensure inclusion in communication strategies and training to better reach this target group.