TVET

TVET’s image

Even though technical and vocational education and training (TVET) has been recognised by the Vietnamese Government as having a key role in improving the national workforce, young people and their parents are still reluctant to choose vocational training as a career option. This is due to a weak image of TVET compared to academic education. 

Reasons for this are shortcomings in the quality of the TVET system, a weak linkage with the business sector, and a lack of awareness about vocational training among young people. Promotional and communication work at different levels therefore aims to raise awareness about the benefits and careers potentials that vocational training offers.

Approach

The Programme Reform of TVET in Viet Nam supports communications and public relations (PR) activities at different levels, aiming at improving the image of TVET, promoting the Programme’s good practices and approaches as well as encouraging information sharing between stakeholders.

At macro and meso levels, the Programme promotes Viet Nam’s best practices on regional and international platforms such as the platform for TVET in South East Asia (seavet.net) or the UNESCO-UNEVOC International Center for Technical and Vocational Education and Training. The Programme also supports Viet Nam in the organisation of national skills competitions and in the participation in ASEAN skills and WorldSkills competitions to celebrate the importance and values of equipping young people with skills through vocational training. In cooperation with the Directorate of Vocational Education and Training (DVET), the Programme has equipped public relations (PR) personnel from TVET institutes with significant training so that they can improve marketing and communication work at their institutes.

At TVET institute level, the Programme supports the organisation of Open Days and Girl’s Days to to offer prospective students an opportunity to experience vocational training and get to know occupations at the college, especially the ones supported by the TVET programme. Career prospects of vocational training are also presented by sharing the success stories of TVET trainees and the perspectives of teachers and employers. Furthermore, the COVID-19 outbreak since 2020 has changed methods of advertising and marketing. While many face-to-face recruitment activities cannot be held, digital marketing has become an effective way for TVET institutes to share their information. The Programme cooperates with partner TVET institutes to use digital communication methods like Facebook advertisement campaigns or organising live recruitment sessions. Diverse media channels are utilised to reach different target groups effectively.

Results

Trained on administrative reform policy

About 100 TVET administrators of DVET have been trained on administrative reform policy and international cooperation in TVET;

Trained on administrative reform policy and international cooperation in TVET;

At least 63 Department of Labour, Invalids and Social Affairs (DoLISA) representatives and management staff of 50 TVET institutes have been trained on administrative reform policy and international cooperation in TVET;

A series of seven thematic review papers on permeability

A series of seven thematic review papers on permeability, reformed administrative procedures in TVET and an open, flexible and permeable TVET system has been compiled. They are used as resources for policy development

Advice was provided and integrated in various normative documents

Advice was provided and integrated in various normative documents and regulated guidelines on autonomy, effective financing mechanisms for TVET, learning outcomes and criteria of high quality TVET institutes;

A series of consultative events was organized to support the development process

A series of consultative events was organized to support the development process of the TVET strategy period 2021-2030, vision to 2045; a project proposal on piloting college-level vocational training for junior secondary students was developed;

The review of TVET policies lead to the publication of a book on “normative documents

The review of TVET policies lead to the publication of a book on “normative documents in TVET”, which was recognised as a helpful reference material, especially to international partners.

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